Business and civic leaders met virtually to discuss the opportunities that Arizona and its sister state, Sonora, Mexico, should focus on during COVID-19 and beyond to strengthen cross border trade during the Arizona and Mexico Town Hall last week.

Now that the new United States Mexico-Canada Agreement (USMCA) is in effect, the two countries are strategically positioned to expand commerce in the region, participants said. 

Expanding e-commerce, improving ports of entry and travel corridors, and tapping into colleges to produce more qualified workers for the region were among the top recommendations. 

About 70 people from Arizona and Sonora attended the event, Cross-Border Connecting: Implementation of the USMCA — Opportunities for Arizona and Sonora. Phoenix law firm Jennings, Strouss and Salmon sponsored the event. 

Glenn Hamer, the president and CEO of the Arizona Â鶹´«Ă˝Ół»­ of Commerce, was the featured speaker. He talked about why the USMCA, which updates and expands on NAFTA, is so important for both states, improvements in the new agreement, and the need to protect free trade during the coming elections.

There’s much at stake, particularly now with economies struggling during the coronavirus, Hamer said. 

“If you take a look at just the numbers since NAFTA went into effect, they’re staggering. Before the world stopped, Arizona’s trade relationship with Canada and Mexico was worth $20 billion (annually). For the U.S., the trading block is worth $1.3 trillion.”

Hamer spoke of the improvements in the new modernized agreement including a new chapter to help small and medium businesses benefit more from trade, new protections for digital trade and intellectual property, and de minimis rules that raise thresholds from 7 to 10 percent, which provide cost savings by allowing more cross-border shipments to occur that won’t be required to be conducted as formal customs transactions. 

Most essential element of new deal: duty-free trade 

But by far, the most essential ingredient in the new deal is that it maintains “duty-free, tax-free” trade between the three countries, Hamer said. 

“This is the world’s most prosperous trading block. It is that big a deal and it affects every sector of the economy, whether its financial services, energy, manufacturing, health care, agriculture, semiconductors, electronics, mining, tourism — you couldn’t pick an important sector of our state’s economy that hasn’t been affected in a positive way,” Hamer said 

“And the same goes for direct foregn investment. Our friends from Canada are far and away the largest source of foreign direct investment (FDI) into Arizona. In terms of Arizona and the United States, we’re the biggest source of FDI in Canada and Mexico.”

Recommendations 

During breakout sessions, participants targeted opportunities to focus on to improve regional tourism and commerce. Among the most mentioned were:

-Expand ecommerce, particularly during COVID-19, to increase shipping at a time when consumers and businesses need it most

-Encourage investment in border points of entry to streamline processes and move cargo and tourism traffic more quickly and safely

-Invest in the modernization of heavily traveled tourist and cargo corridors 

-Promote relationships between municipalities and states on projects, including messaging to inform Americans about safety protocols in communities like Rocky Point that are taking measures to protect visitors from COVID-19 

-Support more cross border relationships between business and industry with universities, colleges and trade schools to produce workers for the region

About Arizona and Mexico Town Hall 

The Arizona and Mexico Town Hall is part of the nonprofit Arizona Town Hall that “brings diverse people together to solve critical and often divisive policy issues.” 

“The goal of these programs is to strengthen the economic opportunities as well as the quality of life for Arizonans and Sonorans as sister states who work together, and to show by example to the other states of our nations how we can work together to  improve each others lives by building these cultural bridges,” said Tara Jackson, president of the Arizona Town Hall. 

To read more about the town hall, visit: . 

To read more about how the USMCA benefits Arizona and the U.S., go to: .

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Arizona Governor Doug Ducey and Governor of Sonora Claudia Pavlovich were recognized for their teamwork that has led to wins in economic development, public safety and tourism for both states at the Arizona Lodging & Tourism Association’s annual Unity Dinner.

The two took the stage for a discussion, moderated by Arizona Â鶹´«Ă˝Ół»­ of Commerce CEO Glenn Hamer, to showcase their model relationship, and the alliance between their two states.

Pavlovich called it an honor to have such a strong partnership with Governor Ducey, and highlighted how crucial these types of relationships are in preserving important agreements, namely NAFTA, which supports jobs essential to preserving quality of life for her people in Sonora.

“If things go well for Arizona, things go well for Sonora,” Pavlovich said.

The established relationship between the two governors and states has led to positive developments across border lines, such as the safety corridor and increased border crossings to aide along tourism and trade. Governor Pavlovich emphasized that because of their border transcending relationship, both states are poised to continue down the path of prosperity and progress.

While the discussion highlighted the fruits that have already come of this relationship, it focused on the future and what to expect from this partnership, a partnership that, according to Governor Ducey, has momentum that simply cannot be stopped. Moving forward, the states will continue to explore ways to bolster free trade and increase cross-border relationships. Both governors hope that their relationship is not one of a kind, and that eventually they will serve, on a grander scale, as a model for relations between the two countries.

“There’s so much of a foundation now that we can build on because this trust has been developed…So many of the wins and successes that we’ve had are because of the relationship we have with Mexico,” said Governor Ducey.

The two distinct regions have been able to share with each other their assets, from skiing in Flagstaff to vacationing safely in Puerto Peñasco. Both leaders have big plans to encourage even more trade and tourism, industries which inevitably bring with them economic development and job growth. The two distinct states, with their unique resources and needs, have behaved as one special region that is undoubtedly a safer, more promising place to live and visit thanks to the work of the two governors.

While Pavlovich and Ducey refer to each other as more than neighbors, as true friends and partners, they intend for the relationship that they have cultivated to far outlive just their administrations.

The event also recognized standouts in the tourism industry, ranging from state lawmakers to members of the community working to show Arizona as the world-class destination that it is.

The tourism industry in Arizona is one that directly influences the vitality of the state, championing education and workforce development and providing stable jobs with growth opportunities to the Arizonans who need them most. The tourism industry, coupled with Governor Ducey’s tireless efforts to amplify Arizona’s brand, ensure that the young state continues to make its mark nationally and internationally.

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The European Union and Mexico reached an agreement on Saturday on a new free trade deal, a coup for both parties in the face of increased protectionism from the United States under President Donald Trump. Read the .

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